Coles takes top spot for customer satisfaction at Canstar Awards

Coles’ range of meat and seafood have been awarded a five-star rating across five categories at the 2022 Canstar Most Satisfied Customer Awards.

In a survey of several thousand Aussies, Coles chicken, pork, lamb, fish, and seafood categories have been recognised, with participants required to rate each against a set of criteria including overall satisfaction, taste and freshness. “Value for money was also rated, with consumers commending Coles on its affordability at a time when Aussies are looking for more value than ever before with rising cost of living pressures.”

Coles Chicken Wings, Chicken Sausages and the household staple Roast Chicken collected top gongs in the poultry category, while Lamb Chops, Lamb Mince, Pork Chops and Pork Mince won across lamb and pork categories.

The accolade comes after Coles brought home the bacon as the best-rated supermarket for Christmas ham, receiving five-star reviews for taste, freshness and overall satisfaction at the Canstar Supermarket Awards 2021.

Coles Executive General Manager of Fresh Andy Mossop says Coles is proud to receive such positive reviews and lead the way in overall satisfaction from customers.

“We are proud to work with some of the country’s best Aussie farmers and fisheries to provide our customers with great quality, innovation and value in our fresh meat and seafood range,” he said.

“We understand the rising cost of living is top of mind for consumers this holiday season, so we are proud to offer great value for money across our range of meat and seafood, without compromising on taste and quality.”

“All Coles Own Brand chicken is 100% Australian and raised on RSPCA Approved farms, while Coles Own Brand fresh pork is sow stall-free and free from artificial growth promotants, a “first” for an Australian supermarket,” according to the retailer.

“Seafood and fish at Coles is responsibly sourced, with Coles holding the MSC Best Sustainable Seafood Supermarket Award title for five years running since 2017.”

Coles works in partnership with local producers and growers across the country to source only the freshest produce. South Australian pork farmers Sally & Andrew Johnson supply Coles with a range of products including Christmas hams, produced out of their pastoral farm in Tintinara.

“Our team continually strive for improvement in all aspects of production, welfare and efficiency, and we are so proud to work in partnership with Coles, a business just as committed to sustainable agriculture as we are,” Mr Johnson said.

“Canstar Blue is the most trusted comparison site, helping consumers make better purchasing decisions. Customer satisfaction surveys provide respondents with a questionnaire in which they are asked to rate their overall satisfaction on a scale of one to ten across a series of categories including value, freshness, and taste,” according to Coles.