Cheese Nibbles celebrates 10th birthday – Retail Times

Cheese Nibbles, a high-quality snack with delicious melt in your mouth flavours, is celebrating its 10th birthday.

Farmer’s son, Ed Potter, started making Cheese Nibbles to fill the quieter times during the week, when he wasn’t busy with his catering company. Fast forward a decade, the nibbles business has overtaken the catering company, selling 100,000 units last year and they are stocked in over 150 farm shops, delis and garden centres in the UK.

Owner Ed Potter, based in Shropshire, said he’s very proud of how the business has evolved in the last 10 years. “I never imagined that the nibbles would become an award-winning, national brand. I’m immensely proud of the brand that we’ve grown from the ground up.

“We handcraft Cheese Nibbles using the finest ingredients. They are a convenient ‘grab and go’ high quality snack with irresistible flavours – our cheesy treats are the perfect snack for grazing.”

Cheese Nibbles come in 5 flavours – Parmesan and Chilli, Red Leicester and Chive, Stilton and Almond, Pistachio, and Sun-dried Tomato. Ed believes the recent popularity of grazing boards has been a profitable trend for the nibbles.

“We’ve heard from local businesses who offer their customers and guests grazing boards, and like to include our nibbles for a touch of luxury. I also believe that over the last two years customers have become even better at supporting independent businesses like ours, and we are really grateful for the support.”

Parmesan and Chilli Sablés scooped a Great Taste Award in 2020. The judge commented, “The parmesan flavour is really powerful – it’s amazing how much flavour you’ve managed to pack into these.”